Mar 8, 2016 | B2B, Digital, Email, Relationships
Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...
Jan 8, 2016 | Digital, Strategy, Tips
Is your marketing planning underway yet? Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?”...
Jan 23, 2015 | Digital, Social, Tips
I love making soup! My favourites are Mexican Black Bean or Tomato & Lentil. Both a relatively simple to make but are perfectly satisfying. A good soup usually contains a mix of ingredients blended together to create the perfect taste. Social soup is a simple...
Jul 15, 2014 | Digital, Relationships, Strategy
Many people think of marketing as the process of getting business in but a good marketing manager will look at the entire customer relationship in order to maximise revenues. I have been very quiet recently on my blog – it’s been busy busy workwise coupled...
Feb 12, 2014 | Content, Digital, Social
Marketers will often tell you about making posts topical to something happening so I thought I would round up 10 examples of how to get topical with your marketing One good way is to look at National / Global events….. 1. The birth of Prince George was highly...
