Jan 25, 2016 | Digital, Email, Relationships, Strategy
Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...
Oct 6, 2015 | Digital, Relationships, Strategy, Tips
I love this quote from Alice in Wonderland and it makes sense for your marketing as well. If you don’t know where you’re going, any road will take you there! The first step in your marketing plan must be clarifying what you want to achieve, setting your...
Sep 28, 2015 | Content, Digital, Relationships, Strategy
Have you been thinking about video marketing but hesitating? Not sure where to start? Concerned how you’ll come across or worried about the cost? Having recommended it to clients for a while, last week I finally tried it out for myself! There’s no doubt that...
Feb 19, 2015 | Digital, Relationships, Strategy, Tips
You know that feeling, when you first glance that hottie across a room and see them a few days later? The butterflies, thinking I want to know more about them? The first stage of your customers journey is similar (except maybe without the butterflies). True awareness...
Jul 15, 2014 | Digital, Relationships, Strategy
Many people think of marketing as the process of getting business in but a good marketing manager will look at the entire customer relationship in order to maximise revenues. I have been very quiet recently on my blog – it’s been busy busy workwise coupled...
