Helping your business
As an email specialist, I create integrated email programmes that nurture relationships with customers, built on a solid foundation and refined with ongoing testing.
As a mentor, my focus is to empower you with the tools and knowledge you need to set up and implement realistic marketing plans.
- Email Marketing Strategy 35%
- Programme Management 25%
- Mentoring 20%
- Workshops & Training 20%
With over 20 years’ experience in sales and marketing, I enjoyed the dot com boom (then gloom), and worked with a wide range of blue chip clients as well as some very interesting smaller businesses on direct and digital marketing strategies before focusing on email when I joined Silverpop Systems Inc working as an Account Director and European Consultant.
I am a member of the Institute of Direct and Digital Marketing dedicated to providing marketing advice and mentoring that works for you. I have also passed my IDM Award in Digital and Direct Marketing.
I chose not to go back to London 5 days a week after having my children. I had a mini career break, picking up a few consulting jobs along the way, but I still had the knowledge, drive and passion that motivated me as a European Consultant.
Like many working mums, I wanted a career that fit in with my family life but still enabled me to provide a valuable and professional service.
The Virtual Marketeer
I thought about what I am good and and enjoy. I love marketing – particularly email marketing – and get a buzz from sharing my knowledge and ideas with others. I have worked with huge companies, small businesses and enjoy helping those with a great product or service understand more about how to get it out into the world.
The Virtual Marketeer launched in September 2013 as my eldest started school, offering marketing mentoring services for clients as well as strategic email marketing services.
Working around my girls, I work primarily with locally based businesses. I help them develop lasting customer relationships with marketing strategies that also raise brand awareness, improve business performance and increase revenue. As an email marekting specialist I spent a lot of time focusing on thhis element of digital marketing.
I work primarily with clients in Hertfordshire – mainly St.Albans, Welwyn Garden City, Stevenage and Hertford. I also travel into London and provide mentoring services via Skype as well as remote Consulting.