September

School starts 
Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix. But look at the other side as well.  If you have a product that appeals to parents, maybe encourage them to have some time for them now with pampering or shopping (it’s their holiday now!).

It’s also about learning so maybe this is a time you can offer ‘How To guides’ on your products or services (a great way to reduce churn) or some other way to help your audience learn a new skill.

5th Be late for something date
I have an excuse today at least!

10th Great North Run
Give a shout out to the runners and raise awareness of the fun that’s happening or the causes being supported.

11th London Flower Show
A day to discuss or promote all things floral

12th BBC Proms in the Park

22nd  Autumn Equinox
Cooler nights are here and it’s time to wrap up a bit more. People are also looking at different kinds of activities or starting a new regime for the colder months so how can you capitalise on this with your products and services?

21st International Peace Day

23rd Batman Day
Q: What’s the difference between Batman and a robber? A: Batman can go into a store without robin!!
Q: How does Batman’s mother call him to dinner? A: (tune of 1960’s theme) Dinner Dinner Dinner Dinner Batman!!!

27th Google’s Birthday

Marvellous Marketing…

Sometimes simple things are particularly effective.

I love this animated gif used in an email marketing campaign by US stationery provider Poppin. 

A gif can let you present readers with twice as much information in the same amount of space while entertaining and engaging them along the way.

Animated gifs are easy enough to create online if you have the images and they can really help grab a readers attention if they open your emails (or on a webpage)

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