If you are not seeing the email channel as a money making machine, you have the wrong strategy ~ Hans Smellinckx
Email Marketing is an communication channel where YOU OWN the data. It’s one of the best customer relationship tools available to you. In a recent survey, a staggering 77% of consumers reported that they prefer to receive permission-based marketing communications through email – and email was the number source for all age groups including 15-24! (Source: Waldow Social)
I have written a number of Whitepapers to help you develop an effective email marketing programme. You can download one or all. Download one and you’ll be taken to the download page, if you want several they will be emailed to you straight away.