March

Bit of inspiration for March, lots of big days this month!

1st World Book Day
What were your favourite books as a child or are now? World book day is a great chance to celebrate all books. If you’ve written one write about it or share other books that have influenced you professionally or personally. Take the dressing up theme into the office and have some fun you can share online.

3rd World Wildlife Day

4th Oscars
Celebrities attending the Oscars understand the power of a great image. Humans connect emotionally to images more than video, audio or text, so make the most of your own images around this time. Join in the conversation on social media with #Oscars, it’s a great time to retweet some influencers and get noticed yourself. Make your own movie, maybe a spoof on a nominated film or something more relevant to your business. Create your own awards for customers or maybe the office and share the fun online.

7th Anniversary of Monopoly invented

8th International Women’s Day
If you have an international audience, they won’t all celebrate mothers day when we do in the UK. International Women’s Day day is about focusing on key issues like gender parity and women empowerment. This day is meant to make women feel special. Gifts are common. A special discount on this day may enhance your business. An e-mail campaign tying it in with Mothers Day can help celebrating women be they our family or inspirational figures on the world stage.  A socially responsible act such as sponsoring a girl child or a donation to a women’s charity then encouraging others to do the same can be a good starting point.

11th Mothers Day (UK)
Every year Mother’s Day offers you an opportunity to boost engagement rates and sales. Think creatively with social media campaigns and look at the most relevant hashtags. You can organise a social media contest, provide tips to followers to make the day memorable, or offer a special discount. Touch peoples emotions by asking what they learnt from their mum

17th St. Patricks Day
So many opportunities here. You may choose to go all out with a St Paddy’s day party or something more sedate – a green theme to marketing or in the office. A contest or sweepstake (best or Irish luck to yer!) or some other fun. A spot the difference game with four-leaf clovers or leprechauns maybe.

20th International Day of Happiness and Spring Equinox
As spring starts, we think of new beginnings, new life and freshening up as well as the beauty of nature returning. Combine the 2 things with inspiring quotes or gorgeous backgrounds. Create content that encourages readers to freshen up their look, their desk or themselves. Find a way to make people happy beyond offers with thank yous

23rdSports Relief

24th Oxford Cambridge Boat Race
An affluent crowd follow the boat race so it’s a good event to tap into. This annual rowing race takes place between Mortlake and Putney on the River Thames. Look to get involved with the hashtag on social media with a well-crafted offer to gain some serious eyeballs on your brand?If you know someone who went to either University then you have a side to pick. Otherwise, you can share facts about the race, created themed posts and products or recreate your own race if you’re feeling daring!

25th Daylight Savings Starts
You can simply remind people the clocks go back (someone always forgets) or do something related to time. This may be a historic look at your business or industry. Open early if you’re open on Sundays or do a special offer for that day. We lose an hour so tips on staying awake may also be very welcome!

26th March – 2nd April
World Autism Awareness Week

26th Purple Epilepsy Awareness Day
Purple Day is an international grassroots effort dedicated to increasing awareness about epilepsy worldwide. On March 26th annually, people in countries around the world are invited to wear purple and host events in support of epilepsy awareness.

27th International Whisky Day
Share your favourite tiple or run a competition to win a bottle if appropriate. Share the history of Whisky or other stories aorund the subject.

Marvellous Marketing…

One of my favourite campaigns was by drinks company Minute Maid who got huge engagement with this video on a global scale. They created a video in which they asked real parents how well they were playing their part. The parents were in doubts and had no idea what their kids would say? But, words from their kids had touched their hearts and changed their minds.

This is a great way of helping us all realise that we are doing better than we think and inspired many people to tell their mums and dads that they are #doingood. This video had me in tears with the stories and emotions it shared.

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