Hints when using Mailchimp
You then select the criteria for your segment, which may be based on ‘Grouping’ or on the Mailchimp GDPR Marketing fields if you are using them.
Note if you have used the Mailchimp GDPR fields, the info is stored under Subscriber Data using the title you have chosen for those fields, rather than Groups (and you cannot trigger emails based on their selecting it, at the time of writing.)
At some stage you will need to create a segment that is everyone who is NOT in that grouping for deletion or unsubscribing (see image).
If you delete them it will be easier to add them in again should they re-opt in or repurchase. If you unsubscribe them, they will need to click your opt-in form or you need to perform the action ‘resubscribe’ if you import since Mailchimp doesn’t do this automatically – for your protection! (See Mailchimps info on resubscribing).
How can I help?
I can assist with workflow concept, ideas and development as well as training on strategy and also set-up in Mailchimp.
I will be offering Mailchimp training on automation and segmentation as part of my new Breakfast Boosts training series launching in June.