October Marketing Ideas

October National Dessert Month Need I say more! 1st  International Coffee Day Great chance to shout out to your favourite coffee shops on social media and thank them for their service. Maybe hold meetings in one.  Have a coffee morning to raise money for a local...

Getting your segmentation right!

If you have undertaken a repermissioing campaign to ask people to reconsent to your emails, please make sure you continue to email only those who have opted in. This will most likely involve creating a segment in your email service provider based on those who clicked...

Why Automated Workflows are important post GDPR

Why automated workflows are important post-GDPR 3 powerful options So GDPR is finally here – the world hasn’t ended but your lists may be somewhat depleted! This isn’t necessarily a bad thing. Firstly, your recipients are those most likely to be...

June Marketing Ideas

June 1st Parents Day 2nd National Donut Day This is a US one (hence the spelling), not sure if it’s People or Pastries… 5th World Environment Day World Environment Day has taken place on June 5 every year since 1972, and is a day of activities held every...

May Marketing Ideas

May May Bank Holiday The May Day Bank Holiday brings with a feel of fresh summer days just around the corner (weather permitting).  Originally, it was probably a Roman festival celebrating the beginning of Summer and still remains a celebration of the end of Winter....

GDPR Repermissioning Templates

I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can then opt...