Relationships and wine

Two of my favourite things! Anyone that knows me well knows that I like the odd glass of wine and I also love marketing that builds relationships! My latest video is about what they have in common and what this means for you as a marketer…...

Email Marketing – Calls to Action

When you think about your email calls to action, is it more of an after thought? The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to...

Getting your segmentation right!

If you have undertaken a repermissioing campaign to ask people to reconsent to your emails, please make sure you continue to email only those who have opted in. This will most likely involve creating a segment in your email service provider based on those who clicked...

December Marketing Ideas

December 2nd Small Business Saturday Register on their portal to celebrate your small biz before, during and after Small Biz Sat. Shout out to small businesses you know and appreciate. Attend one of their Inspire Series workshops and share what you learnt. 4th World...

November Marketing Ideas

November Movember Anyone in the office willing to grow a Moustache? Chart their progress with pics you share with followers or hold an event to ‘shave it off’ and raise money for a great cause. It’s win-win! 8th World Quality Day A forum for innovation,...

October Marketing Ideas

October National Dessert Month Need I say more! 1st  International Coffee Day Great chance to shout out to your favourite coffee shops on social media and thank them for their service. Maybe hold meetings in one.  Have a coffee morning to raise money for a local...