The Content Cocktail

  About this time last year I did a post called Social Soup which someone reminded me of recently and asked if I had any more recipes. Behold the Content Cocktail! Content is core to email marketing as well as other channels because you need to have something to say...

Social Soup

I love making soup! My favourites are Mexican Black Bean or Tomato & Lentil. Both a relatively simple to make but are perfectly satisfying.  A good soup usually contains a mix of ingredients blended together to create the perfect taste. Social soup is a simple...

But you must be on {insert social site here}

How many times has someone said but why aren’t you on twitter?  Can I find you on facebook? How many Pinterest boards do you have? Keeping up with social media is a full time job and for many marketers it isn’t one they have the time to do, so what is the...

Prince @3rdeyegirl – how to create hype

For anyone who is a big Prince fan the last week has probably been spent watching social media like a hawk!  As a prince fan as well as someone with a professional interest in social media I have been watching the drama unfold with interest. He has also managed to...