Relationships and wine

Two of my favourite things! Anyone that knows me well knows that I like the odd glass of wine and I also love marketing that builds relationships! My latest video is about what they have in common and what this means for you as a marketer…...
8 easy options for segmenting your data

8 easy options for segmenting your data

Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...
Why do I love email?

Why do I love email?

Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...

Email Types

When talking about email, it can be helpful to split the emails sent into 3 distinct email types…each category of email communication has it’s purpose, likely responses and supports key opportunities for developing your relationship with the recipient....

Festive Email Marketing FAQ

Around this time of year I am always being asked about Christmas email marketing (shocker!). There are a number of questions that crop up over again… This year I thought I would answer 3 with a video mini series so if you’ve been wondering… Can I...