Is the Email Newsletter Dead?

In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...

Email Marketing – Calls to Action

When you think about your email calls to action, is it more of an after thought? The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to...
Action plan for segmenting your data

Action plan for segmenting your data

I spoke about segmenting your data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications. I have put together this 6 step plan to help you develop relationship centric emails and messaging. 1....
Why do I love email?

Why do I love email?

Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...