Feb 22, 2017 | Email, Strategy, Tips, Trends, Uncategorised
In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...
May 27, 2016 | Email, Strategy, Tips
When you think about your email calls to action, is it more of an after thought? The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to...
Mar 24, 2016 | Digital, Email, Strategy, Who?
I spoke about segmenting your data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications. I have put together this 6 step plan to help you develop relationship centric emails and messaging. 1....
Feb 21, 2016 | Content, Digital, Email, Strategy, Tips
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Jan 25, 2016 | Digital, Email, Relationships, Strategy
Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...
