Jan 27, 2019 | Email, Strategy, Tips
When you think about your email calls to action, is it more of an after thought? The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to...
Feb 22, 2017 | Email, Strategy, Tips, Trends, Uncategorised
In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...
Feb 21, 2016 | Content, Digital, Email, Strategy, Tips
Jan 25, 2016 | Digital, Email, Relationships, Strategy
Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...
Jan 18, 2016 | B2B, Content, Email, Strategy, Tips
See my latest video for 3 ideas on what you can automate in your email marketing….
