8 easy options for segmenting your data

8 easy options for segmenting your data

Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...
Subject Line Testing

Subject Line Testing

I recently had an interesting conversation with someone about Subject line testing… “Where do I start?” he asked.   I thought I would share the why? how? and what? that we discussed..   Why? You have just a few seconds to generate interest in your...

Back to Marketing Basics

Sometimes it is good to refocus ourselves and go back to marketing basics. We live in a society that suffers from information overload especially for people looking online. The opportunities for online promotion are truly vast and if we so choose we could all spend...