Getting your segmentation right!

If you have undertaken a repermissioing campaign to ask people to reconsent to your emails, please make sure you continue to email only those who have opted in. This will most likely involve creating a segment in your email service provider based on those who clicked...

Why Automated Workflows are important post GDPR

Why automated workflows are important post-GDPR 3 powerful options So GDPR is finally here – the world hasn’t ended but your lists may be somewhat depleted! This isn’t necessarily a bad thing. Firstly, your recipients are those most likely to be...

June Marketing Ideas

June 1st Parents Day 2nd National Donut Day This is a US one (hence the spelling), not sure if it’s People or Pastries… 5th World Environment Day World Environment Day has taken place on June 5 every year since 1972, and is a day of activities held every...

May Marketing Ideas

May May Bank Holiday The May Day Bank Holiday brings with a feel of fresh summer days just around the corner (weather permitting).  Originally, it was probably a Roman festival celebrating the beginning of Summer and still remains a celebration of the end of Winter....

GDPR Repermissioning Templates

I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can then opt...

5 Email Design Tips

Sometimes putting an email together can be hard work, so here are 5 quick design tips to improve them (with 4 examples of different but effective emails in the gallery below) KISS (Keep It Simple, Stupid!) A single column email makes it much easier to plan, and also...

April Marketing Ideas

April 1st Easter Sunday A great chance to celebrate all things chocolate related and puns galore (#HappyYeaster – Marmite Marketing or Choctails in a bar!). As a local business, you could organise an Easter Egg hunt or do one online, upload pictures of eggs...

March Marketing Ideas

March Bit of inspiration for March, lots of big days this month! 1st World Book Day What were your favourite books as a child or are now? World book day is a great chance to celebrate all books. If you’ve written one write about it or share other books that have...

February Marketing Ideas

February Welcome to February’s Monthly Marketing Inspiration!  A few posting ideas aside from the obvious Valentine’s Day 2nd Groundhog Day 3rd Six Nations Rugby fans are a marketing goldmine – incomes are at least 20% higher than UK average. 71% are...

January Marketing Ideas

January Sorry that this is starting midway through January, but thought we could combat Blue Monday with a bit of Marketing Inspiration!  Here are some marketing ideas for you for the rest of January. 15th Blue Monday Supposedly the most depressing day of the year....