April

1st Easter Sunday
A great chance to celebrate all things chocolate related and puns galore (#HappyYeaster – Marmite Marketing or Choctails in a bar!). As a local business, you could organise an Easter Egg hunt or do one online, upload pictures of eggs around the local community on social and asking people to guess where they are. If you have the budget or the in-house expertise, why not create an egg-related game?

1st April Fools Day
Businesses of all sizes have used this day as an opportunity to raise their profile. A favourite April Fools’ hoax, was when Taco Bell placed ads in major newspapers announcing it had purchased the Liberty Bell to help reduce the federal deficit and was planning to move it to Irvine, California. Americans were furious. There were more than 400 TV mentions and thousands of newspaper and radio mentions worth millions in media coverage, though Taco Bell sent out a news release announcing the hoax just a few hours later. The smart promotional gambit resulted in a $500,000 sales increase for the company on April 1 and a $600,000 increase on April 2.

26th March – 2nd April Autism Awareness Week
2nd is World Autism Awareness Day
A chance to get involved in one of many great charity fundraising weeks.  You can register your interest online and hold an event (big or small) to raise funds as well as let other people know about the issues faced and how we can help as a society.

3rd Tweed Day

5th – 15th London Games Festival
Including Games Finance Market, Now Play This, the festival of playful work and experimental game design at Somerset House and the BAFTA Games Awards on Thursday, 12th.

6th Walk to Work Day

7th World Health Day
WHO is calling on world leaders to live up to the pledges and commit to concrete steps to advance #HealthForAll. The Organization will maintain a high-profile focus on UHC via a series of events through 2018, starting on World Health Day on 7 April with global and local conversations about ways to achieve health for all.

7th No Housework Day 

10th to 12th London Book Fair
The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. This year, the Fair will take place in April at Olympia, West London, covering all aspects …

22nd Earth Day
First celebrated in 1970, and now coordinated globally by the Earth Day Network, it’s celebrated in some 193 countries, with events to demonstrate support for environmental protection. A great opportunity for environmentally-friendly businesses to raise their awareness. You don’t have to be a green company to take on an environmentally friendly promotion, such as planting trees and letting your customers know about it. Or use it as an opportunity to move some administrative tasks online.

29th Dance Day
The perfect day to run a dance competition (Facebook Live anyone!) or just a free day of dance if you have the location. Get together with other local businesses and have a danceathon for charity. Get staff and customers to show off their signature moves. Let people know the benefits of dance or share your favourite songs to boogie too! Maybe organise a flash mob, giving young and old alike a chance to indulge in dance and music whilst creating some fab PR as well.

Marvellous Marketing…

Beer and Easter? Tenuous link but the marketing geniuses at Carlsberg made it when they launched a pop-up bar made completely out of chocolate as part of their “if Carlsberg did…” campaign.

The pop-up appeared as a giant bar of chocolate mounted onto the wall of the Old Truman Brewery in Shoreditch. Carlsberg unwrapped the foil to reveal a bar measuring three metres deep, five metres wide and two metres high. It was made up of nearly half a tonne of chocolate.

It featured a dartboard, bar stools and a TV showcasing one of England’s greatest World Cup moments, all made out of chocolate.

Yum!

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