Someone asked me this question recently and it reminded me that when I taught the New Media Age course for email marketing I used to start with just that.

A key to email marketing is to remember that your recipients have put trust in you by giving you their email address.  As with any relationship, it is important not to abuse that trust and instead focus on how you can add value.

This short video gives an idea on the formula which will address a lot of your challenges…

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