Emails opened on a mobile
Yes, on average, 68% of emails were opened on a mobile device during 2015 according to a Movable Ink analysis of 6 billion emails sent that year.
55% emails sent this year have been opened on a mobile device, according to email testing company Litmus.
The most important ingredient to entice a Millennial to engage with an email is mobile optimization according to a recent BrightWave report.
Yet, so many clients and associates I speak with don’t test their emails on a mobile.
Unless you know of a good reason why in your market, it is so important to make emails mobile friendly.
Start by using a responsive design (most ESP’s have responsive template options – if they don’t get in touch and I can put one together or recommend a new Email Service Provider!)