8 easy options for segmenting your data

8 easy options for segmenting your data

Are you like the many clients I deal with who are small to medium businesses who have woken up to the fact they need to move beyond blast newsletters in their email marketing, but are not sure quite where to go next? Does all the talk about automation, big data and...
Creating your Customer Persona

Creating your Customer Persona

Is your marketing planning underway yet? Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?”...

Social Soup

I love making soup! My favourites are Mexican Black Bean or Tomato & Lentil. Both a relatively simple to make but are perfectly satisfying.  A good soup usually contains a mix of ingredients blended together to create the perfect taste. Social soup is a simple...