What is Nurturing by email all about?

What is Nurturing by email all about?

How many leads are slipping through your fingers? According to MarketingSherpa, almost 80% of new leads never become sales. Companies that excel at lead nurturing (through email) generate 50% more sales ready leads at a 33% lower cost (Marketo). You need to be looking...

Festive Email Marketing FAQ

Around this time of year I am always being asked about Christmas email marketing (shocker!). There are a number of questions that crop up over again… This year I thought I would answer 3 with a video mini series so if you’ve been wondering… Can I...
Know where you’re going

Know where you’re going

I love this quote from Alice in Wonderland and it makes sense for your marketing as well. If you don’t know where you’re going, any road will take you there! The first step in your marketing plan must be clarifying what you want to achieve, setting your...

Social Soup

I love making soup! My favourites are Mexican Black Bean or Tomato & Lentil. Both a relatively simple to make but are perfectly satisfying.  A good soup usually contains a mix of ingredients blended together to create the perfect taste. Social soup is a simple...