Email Marketing – Calls to Action

When you think about your email calls to action, is it more of an after thought? The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to...

Next email example re gmail

I love this email example from Next Directory which is helping recipients make sure they get Next mails into their Primary Gmail inboxes. Key features that make it a good email include: – subject line is to the point “Information regarding your Gmail...

Why you should proof read…

Sometimes an image is worth a thousand words….if you are wondering why you should proof read your ads – look at the picture! It’s easy to scan read and see what we know we have written but sometimes going away and coming back or just asking someone...