Jan 25, 2016 | Digital, Email, Relationships, Strategy
Email marketing brings together 2 things I love – creativity and technology. Most people are either creative or numbers driven, but I love both! (I really am my parents daughter in that respect – Mum is an artist and a writer and Dad’s career was in...
Jan 8, 2016 | Digital, Strategy, Tips
Is your marketing planning underway yet? Who is your target persona? For many marketers January is a time to put together a plan for the year end looking at offers, creative and timings. But how often do you take a step back to ask “Who are we targeting?”...
Oct 6, 2015 | Digital, Relationships, Strategy, Tips
I love this quote from Alice in Wonderland and it makes sense for your marketing as well. If you don’t know where you’re going, any road will take you there! The first step in your marketing plan must be clarifying what you want to achieve, setting your...
Sep 8, 2015 | Digital, Relationships, Strategy
That hottie you’ve been stealing first glances at? Today I want to talk about generating interest – and getting that first date! (marketing wise, that is) As people realise you may be have something they like, they become interested in your brand. They...
