Email has higher conversion rates than social media and search engine marketing combined.
Email Marketing is a proven digital channel – communications are timely and relevant
Plus you own the consumer relationship!
Why should you do email marketing?
One of the best things about email is its flexibility, its ability to integrate with your other channels and sit at the centre of your prospect and customer relationships.
Another great advantage is its ability to allow you to tailor your communications to the recipient whether through dynamic content, targeted communications or personalisation.
Finally as a relatively cost effective marketing channel, don’t disregard the subliminal impact even unopened emails have on your overall marketing effectiveness. Even those that don’t open an email still register it and often engage with the brand via another channel – this is known as the “nudge effect.