Email Strategy and Planning
Communications that are effective and efficient
I will work with you to develop a practical email plan that is right for you – tailored to the size of your business, objectives and resourcing levels.
The process has 3 stages, but the effort involved at each stage is dependent on your needs.
Prior to starting your project, we will have an initial consultation call to discuss your email programme to date and overall business and marketing objectives.
Research into your industry, target market and business offering – identifying areas for development. Research and advice is specific to your business and individual needs.
A strategy incorporating short and long term focused on your business objectives, processes and resourcing levels. Ideally presented in an interactive face to face session.
The benefit of interactive sessions
Delivering your strategy via an interactive session enables us to discuss the reasoning behind your strategy as well as refine if appropriate.
This empowers you with the Why as well as the What enabling you to refine it yourself if & when your business needs change.
At the end of the session you will have a detailed email plan that you understand and are comfortable with and will help to build relationships with your customers and prospects.
At the end of the session, you can decide whether you would like further assistance in getting started or to implement the plan internally.
If required, ongoing strategic consulting is delivered though a combination of face to face, written and verbal communications as appropriate.