If you are looking for someone to do ongoing email deployment, management or refinement I can help.
Working as an extension to your marketing team, I can assist with everything from sending a monthly newsletter to ongoing management and optimisation of a series of email streams.
Planning the right mix and frequency of email communications from eshots to triggered, timely emails that entertain, educate and inform your recipients.
Populating and deploying your emails, identifying opportunities for list development and ensuring you produce relevant, communications targeting key segments as appropriate.
Detailed reporting on key metrics and trends, benchmarking with recommendations for deliverability, creative, subject lines, offers, frequency and measurement.
Optimisation of your email following analysis of reports, any testing and subscriber behaviour. This provides continual improvement of your email programme.
Data led management
Whether a regular newsletter or a series of triggered communications, your analysis should look at what really matters – the numbers.
If you are looking for adhoc support with a newsletter or ongoing programme management, get in touch. This can include related blog copy if needed. I always incorporate best practices to maximise results.
As with all marketing, testing and ongoing refinement are a vital part of email marketing and even best practices can be proved to be wrong in certain situations so ongoing analysis and refinement is important.
Whatever your email management needs,we can work together to empower you with the information you need as well as take the stress away when you want to focus on your business.