All courses are company specific and you can choose from a full course introduces delegates to Email marketing or shorter sessions on a specific topic or a pic’n’mix option.
Email Marketing Basics
A clear grounding in the essential aspects of email marketing. Actionable advice on list growth, designing engaging content and improving deliverability and reporting.
Popular email training subjects include: Organic list development; Compelling creative and content; Lifecycle marketing; Metrics and testing; Emailing Best Practices
Choose the elements or topics you would like training on and put together a course totally tailored for you and your team to provide maximum benefit.
Content that counts
Content will be tailored to your needs and I can run a half-day or a full day course as required. Typical agenda can include:
- Overview – the good, the bad and the ugly
- Strategy – getting the right communications mix
- List management – quality over quantity, segmentation
- Copy and creative – compelling content that delivers
- Processes – optimising efficiencies
- Analysis – reviewing, revising and refining
- Privacy – briefing on key policies and laws that matter
I am happy to run Email Marketing training courses throughout Hertfordshire including Welwyn and Hatfield, Welwyn Garden City, London Colney, Welwyn, Essendon, St. Albans, Colney Heath, Wheathampstead, Potters Bar, Brookmans Park, Welham Green, Sandridge, Hertford, Hitchin & Stevenage. I am also available to travel into London, Essex, Bedfordshire and Buckinghamshire.