Email Training

Step forward with a tailored expert led course!

I offer a number of training courses on email marketing and am also able to put together tailored courses if required.

Training courses can be delivered as a half day condensed or one day more in-depth courses depending on delegate knowledge levels, numbers and the topics. They include a combination of best practices and relevant examples.

Email Marketing Essentials

A clear grounding in the essential aspects of email marketing.  Scroll down for an outline on typical courses whether you need to get started or hone your email marketing knowledge.


Topic Training

Popular email training subjects include: Organic list development; Compelling creative and content; Lifecycle marketing; Metrics and testing; Emailing Best Practices

Missing pieces?

Choose the elements or topics you would like training on and put together a course totally tailored for you and your team to provide maximum benefit.
Course Content

Getting Started with Email Marketing

One of the best performing marketing strategies, email marketing works best when planned effectively. This course focuses on the key elements needed in your email programme. It covers key questions to ask and best practices to ensure you maximise the benefits from this profitable channel.

  • Who? List growth and management strategies including data best practices and segmentation
  • Why? Understanding the value of email for your recipients and creating content that works
  • When? The importance of timing in email communications and moving beyond the newsletter
  • How? Optimising efficiencies with the correct processes
  • What? Creative best practices to drive conversions
Course Content

Using workflows and automation effectively

About Automation

  • Simple automation ideas
  • What is a workflow?
  • Reponsive vs non responsive

Interactive ideas and inspiration sessions

  • Workflows for list growth and new client development
  • Workflows for deepening customer relationships

Optional Add-On – an introduction to Mailchimp automation

Course Content

Creating Compelling content for Emails

To stand out in todays crowded inbox, you need to create a variety of content that is relevant and timely. This course looks at the type of content you can utilise in emails with a focus on best practise examples and inspiring ideas.

  • Enlighten. Thought leadership emails that showcase your expertise
  • Enlighten. Thought leadership emails that showcase your expertise
  • Entertain. Capturing attention in the inbox with entertaining emails
  • Engage. Timely emails that engage recipients when they are most interested
  • Educate. Letting people know more about the products and services you offer
  • Entice. The right mix of offers and promotions to entice customers
  • Events. Using events as a part of the email marketing mix
Course Content

The role of email in your marketing mix

With the rise of new platforms to engage consumers, it is important to understand how email marketing can be integrated effectively with other channels to create the optimal experience for customers and prospects. This course identifies key ways in which email can be used effectively throughout the customer lifecycle and identifies key tactics and best practices for integrating with other marketing activity. s.

  • Understanding the marketing mix• Understanding the marketing mix
  • Lifecycle email marketing
  • Email and Social Media
  • Email and Digital Marketing
  • Email and Offline Marketing
I am happy to run Email Marketing training courses throughout Hertfordshire including Welwyn  and Hatfield, Welwyn Garden City, London Colney, Welwyn, Essendon, St. Albans, Colney Heath, Wheathampstead, Potters Bar, Brookmans Park, Welham Green, Sandridge, Hertford, Hitchin & Stevenage.  I am also available to travel into London, Essex, Bedfordshire and Buckinghamshire.
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