Action plan for segmenting your data

Action plan for segmenting your data

I spoke about segmenting your data recently and have had quite a lot of feedback asking for a simple action plan to help in segmenting and targeting communications. I have put together this 6 step plan to help you develop relationship centric emails and messaging. 1....

Relationships and wine

Two of my favourite things! Anyone that knows me well knows that I like the odd glass of wine and I also love marketing that builds relationships! My latest video is about what they have in common and what this means for you as a marketer…...

October Marketing Ideas

October National Dessert Month Need I say more! 1st  International Coffee Day Great chance to shout out to your favourite coffee shops on social media and thank them for their service. Maybe hold meetings in one.  Have a coffee morning to raise money for a local...

September Marketing Ideas

September School starts  Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix. But look at the other side as well.  If you have a product that appeals to parents, maybe encourage them to...

August Marketing Ideas

August Kids Week (London theatres) It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. Most London Shows take part and it’s a great opportunity to do something theatre or kid related.  5th National Sisters Day 8th...

July Marketing Ideas

July 2nd Wimbledon Over 490,000 spectators will attend Wimbledon over the fortnight, and a further 300 million will watch live in over 200 countries. The country goes tennis crazy for a couple of weeks and it’s the perfect opportunity to get those tennis whites...