February’s Marketing Ideas

February Welcome to February’s Monthly Marketing Inspiration!  A few posting ideas aside from the obvious Valentine’s Day 2nd Groundhog Day 3rd Six Nations Rugby fans are a marketing goldmine – incomes are at least 20% higher than UK average. 71% are...

January Marketing Ideas

January Sorry that this is starting midway through January, but thought we could combat Blue Monday with a bit of Marketing Inspiration!  Here are some marketing ideas for you for the rest of January. 15th Blue Monday Supposedly the most depressing day of the year....

Deliverablity

Do you reach the inbox? Deliverability is the level of success you have achieved in getting in to your recipients inbox. There are a number of reasons why this is becoming more challenging – not least the prolific amount of spam sent on a daily basis from people...

Mobile Friendly Emails

% Emails opened on a mobile Yes, on average, 68% of emails were opened on a mobile device during 2015 according to a Movable Ink analysis of 6 billion emails sent that year. 55% emails sent this year have been opened on a mobile device, according to email testing...

Festive emails

Not long now... Christmas isn’t that far away for marketers so I thought I would share a couple of ideas to add some fizz to your festive emails (or indeed any!) Compelling offers Give them an offer (or 3) that they cannot refuse. Money off isn’t always...

Relationships and wine

Two of my favourite things! Anyone that knows me well knows that I like the odd glass of wine and I also love marketing that builds relationships! My latest video is about what they have in common and what this means for you as a marketer…...

Email Marketing – Calls to Action

When you think about your email calls to action, is it more of an after thought? The two most important things in your email are the subject line and the call to action. One encourages opens and the other drives the email’s primary purpose, getting your readers to...