Welcome to My Blog

Filled with Insights and Ideas for you!

Why Automated Workflows are so important post GDPR

What is a workflow? A workflow is a triggered set of emails. They are more timely as they are sent in response to recipient actions and this increases their relevance and engagement levels. A ‘non-responsive’ workflow is a series of emailed triggered by a single...

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June Marketing Ideas

June 1st Parents Day 2nd National Donut Day This is a US one (hence the spelling), not sure if it's People or Pastries... 5th World Environment Day World Environment Day has taken place on June 5 every year since 1972, and is a day of activities held every year on...

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May Marketing Ideas

May May Bank Holiday The May Day Bank Holiday brings with a feel of fresh summer days just around the corner (weather permitting).  Originally, it was probably a Roman festival celebrating the beginning of Summer and still remains a celebration of the end of Winter....

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GDPR Repermissioning Templates

I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can...

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5 Email Design Tips

Sometimes putting an email together can be hard work, so here are 5 quick design tips to improve them (with 4 examples of different but effective emails in the gallery below) KISS (Keep It Simple, Stupid!) A single column email makes it much easier to...

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April Marketing Ideas

April 1st Easter Sunday A great chance to celebrate all things chocolate related and puns galore (#HappyYeaster - Marmite Marketing or Choctails in a bar!). As a local business, you could organise an Easter Egg hunt or do one online, upload pictures of eggs around the...

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March Marketing Ideas

March Bit of inspiration for March, lots of big days this month! 1st World Book Day What were your favourite books as a child or are now? World book day is a great chance to celebrate all books. If you've written one write about it or share other books that have...

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February Marketing Ideas

February Welcome to February's Monthly Marketing Inspiration!  A few posting ideas aside from the obvious Valentine's Day 2nd Groundhog Day 3rd Six Nations Rugby fans are a marketing goldmine – incomes are at least 20% higher than UK average. 71% are social grade AB...

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January Marketing Ideas

January Sorry that this is starting midway through January, but thought we could combat Blue Monday with a bit of Marketing Inspiration!  Here are some marketing ideas for you for the rest of January. 15th Blue Monday Supposedly the most depressing day of the year....

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Deliverablity

Deliverability is the level of success you have achieved in getting in to your recipients inbox. There are a number of reasons why this is becoming more challenging - not least the prolific amount of spam sent on a daily basis from people pretending to be our trusted...

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Is the Email Newsletter Dead?

In this marketing world of big data and automation, many people question if newsletters still have a place in a marketing strategy. Without a doubt the best emails develop customer relationships by providing relevant content in a timely manner. Campaigns that are...

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