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Filled with Insights and Ideas for you!

October Marketing Ideas

October National Dessert Month Need I say more! 1st  International Coffee Day Great chance to shout out to your favourite coffee shops on social media and thank them for their service. Maybe hold meetings in one.  Have a coffee morning to raise money for a local...

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September Marketing Ideas

September School starts  Back to school promotions are great (and everywhere). Back to school-related offers are obviously going to be in your marketing mix. But look at the other side as well.  If you have a product that appeals to parents, maybe encourage them to...

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August Marketing Ideas

August Kids Week (London theatres) It now lasts all month, but Kids Week is when kids go free to the theatre with a full paying adult. Most London Shows take part and it's a great opportunity to do something theatre or kid related.  5th National Sisters Day 8th...

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July Marketing Ideas

July 2nd Wimbledon Over 490,000 spectators will attend Wimbledon over the fortnight, and a further 300 million will watch live in over 200 countries. The country goes tennis crazy for a couple of weeks and it's the perfect opportunity to get those tennis whites on and...

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Getting your segmentation right!

If you have undertaken a repermissioing campaign to ask people to reconsent to your emails, please make sure you continue to email only those who have opted in. This will most likely involve creating a segment in your email service provider based on those who clicked...

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Why Automated Workflows are important post GDPR

So GDPR is finally here - the world hasn't ended but your lists may be somewhat depleted! This isn't necessarily a bad thing. Firstly, your recipients are those most likely to be engaged with your brand because despite a deluge of emails they still said 'yes, contact...

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June Marketing Ideas

June 1st Parents Day 2nd National Donut Day This is a US one (hence the spelling), not sure if it's People or Pastries... 5th World Environment Day World Environment Day has taken place on June 5 every year since 1972, and is a day of activities held every year on...

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May Marketing Ideas

May May Bank Holiday The May Day Bank Holiday brings with a feel of fresh summer days just around the corner (weather permitting).  Originally, it was probably a Roman festival celebrating the beginning of Summer and still remains a celebration of the end of Winter....

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GDPR Repermissioning Templates

I have created 2 GDPR Repermissioning templates in Mailchimp (similar text, slightly different layouts). They come with a guide on how to edit them (change logo and ensure copy fits what you offer) and how to set up a group in Mailchimp which people can...

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5 Email Design Tips

Sometimes putting an email together can be hard work, so here are 5 quick design tips to improve them (with 4 examples of different but effective emails in the gallery below) KISS (Keep It Simple, Stupid!) A single column email makes it much easier to...

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April Marketing Ideas

April 1st Easter Sunday A great chance to celebrate all things chocolate related and puns galore (#HappyYeaster - Marmite Marketing or Choctails in a bar!). As a local business, you could organise an Easter Egg hunt or do one online, upload pictures of eggs around the...

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March Marketing Ideas

March Bit of inspiration for March, lots of big days this month! 1st World Book Day What were your favourite books as a child or are now? World book day is a great chance to celebrate all books. If you've written one write about it or share other books that have...

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